Rethinking innovation for radically new consumer interactions
Innovation strategist
I help organizations stay ahead of rapidly evolving consumer contexts and expectations.
I have worked closely with clients like Ford, Adidas and the Gates Foundation on product innovation and organizational change initiatives, projected at $5B+ in impact. My work blends social science, innovation management and experiential storytelling. Read more.
Etay (e + thai, as in Thailand)
Brooklyn, NY
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Areas of Practice
Product Innovation
Leading cross-functional teams in product innovation end-to-end: from insight discovery to strategic direction, concrete execution, and strategic organizational change Learn more.
Socio-Technological Research
Exploring how our world is changing, understanding what organizations need to do to lead, and connecting the two through storytelling and collaborative processes Learn more.
Innovation Process Assessment
Designing and facilitating workshops for senior executives in Fortune 500 companies as part of a role, project or on its own. Learn more.