Adidas Running
Leading the next running movement by understanding the newest generation of runners across the globe
Challenge
Help Adidas Running hit its bold revenue target by building a clear five-year brand strategy, identifying new growth opportunities, and transforming their product innovation into a more user-centered and evidence-based process.
Approach
Synthesize siloed data about consumers.
My team analyzed diverse research streams, including qualitative and quantitative research about user needs, brand attitudes, and macro trends.
Design immersive and collaborative workshops.
We facilitated executive workshops that were both immersive —furthering executive understanding of mainstream and cutting-edge consumers—and collaborative— enabling them to commit to new cross-functional initiatives.
Deliver tools for user-focused PD process.
We developed tools and frameworks for more user-centered product development process, including personas, innovation playbook, and concept briefs.
Outcome
Adidas Running group successfully expanded its portfolio of offerings to hit growth targets.
Deliverables
Foresight
Strategic Assessment
Innovation Management
Concept Development
Workshop Design