Technology Co.
Building an AI system more suited to the rhythms and routines of daily life
Challenge
Guide AI development to be used across diverse consumer-facing products by understanding current usage habits and emerging expectations around personalized digital experiences.
Approach
Multi-method research.
Conducted targeted yet diverse research, including remote ethnographies, digital diary studies, concept testing, trend forecasting and expert interviews.
Collaborative workshops.
Facilitated cross-functional collaborative workshops with five different business units to inform existing product strategy and develop evidence-based concepts.
Build on existing frameworks.
Built decision-making framework that synthesizes new insights, existing product development frameworks, and ongoing quantitative testing.
Outcome
Technology Co. released new personalization tools over experience of AI.
Deliverables
Strategic Assessment
Foresight
Evaluative research
Generative research
Concept development
Innovation management
Workshop design